Have you heard the old Madison Ave. joke, if you haven’t, it goes like this…. “I know that half of my ad dollars are not working for me, I just don’t know which half.”
If this describes you and you are tired of advertising that doesn't produce results, is difficult to measure, and just plain too expensive for what it delivers, then proximity marketing on The ūPublic may be right for you.
Marketing to your target audience at their points of purchase is the most effective bang for your buck. By selecting locations where you know your customers are, and then broadcasting there, you can guarantee that the right eyeballs are seeing your message. What is more, by reaching out to your customers with a timely message, you can make your point when it matters most, at the point of purchase.
The best part is that you are not paying to reach the wrong audience. We can help you reach who you want to reach.
About The Network
ūPublic delivers relevant information to each of its target markets through a community wide public space, digital display network. We use the demographic profile of each of our locations to help advertisers taylor their message to specific audiences.
Unique Content Style
Utilizing cinemagraphic style full motion short segments, ūPublic is closely related to film and/or short web type video, as opposed to television. These “mediachunks” allow advertisers to use all the strengths of video and film (sight, sound, motion and emotion) to communicate with viewers.
Programming Details
With displays strategically placed at high traffic retail and entertainment destinations (restaurants, convenience stores, hotels, fitness centers, malls, city public gathering spaces, grocery stores, etc) advertisers have access to large audiences within all the major demographics.