When composing a Proximity Marketing campaign, there are multiple areas that should be considered.  One consideration is the consumer’s frame of mind.  Consumers interacting with a ūPublic terminal or kiosk are in “public mode”.  This mode is best described as “engaged in life”.   

Consider the following factors:

Consumers are in the buying mode.
Timely offers are effective at this point.

Consumers have surplus time.
Your entertaining and engaging message can redirect.

Specific demographic group frequents ūPublic terminal
Focused target spot rather than a mass media platform like radio or television.

Strong commitment community causes, fads, trends, styles.
Role and involvement offers are highly effective and are amplified by the ūPublic
                      platform and content.