In a recent study by Arbitron© comparing the reactions of consumers exiting a retail shopping establishment with traditional ads, versus those exiting one with digital displays, people who saw a consumer electronics ad on a digital display had an 88% higher recollection of it than those who saw the ad in print. And their intent to purchase the item advertised was 111% higher than the control group, according to Arbitron. It was also found that 33% of shoppers made an unplanned purchase as a result of public space media screens.

This form of advertising gets more attention. It is more effective because it is broadcast in retail environments where people are predisposed to buy and at times when consumers are in a waiting mode for one reason or another.  This gives advertisers the chance to reach the consumer much closer to the purchasing decision and at times when they are not exposed to any other simular form of messaging.

Content can be customized to individual locations and is kept current via our IP network. Networked electronic ads can be targeted according to the time of day, gender, the part of town in which they appear and, perhaps most intriguing, even according to shifts in inventory.

"brands like Coke spend roughly three-fourths of their ad budgets on television.
"That percentage will go down steadily for the next decade
to well under half."

"Given a choice, 42% of retail video viewers would prefer to shop in a store that has video displays."

"75 percent of national advertisers plan to cut spending on TV commercials by at least
20 percent in the next five years."

"TV's relative power is declining, despite rising cost-per-thousand (CPM), prompting greater experimentation.
Fast changing market demographics and consumer behaviors necessitate a major shift in how and where marketers communicate with consumers."

"Advertisers say the Web and Public Space mediums will be the biggest beneficiary
of the shift away from traditional media platforms."

"The marketing industry needs to move from cost per thousand (CPM) to return on investment (ROI) and investment effectiveness metrics. The shift from 'mass' marketing to 'measurable' marketing is part and parcel of the shift from network TV to purchase location signage (public space media). ROI provides a much richer toolset for marketers but these tools are just becoming practical as digital media offers up more control and feedback.